SODA is a makeup brand for Generation Z. Together with Another Studio ( Brand Strategy & Social Media Strategy & Production Studio ) we built the brand from 0 working in Naming, Brand Strategy, Copywriting, Visual Identity, Packaging Design, POS and finally Social Media Strategy and Content Production. Soda is aimed to fill the imagination of generation Z, ungendered, playful, and it's all about creativity, self-expression and loving you for who you are, no strings attached. ENJOY IT!

Creative, Brand Design, Packaging Design, Web Design, Illustration and Social Media Content: Marta Veludo Studio
Creative and Brand Strategy: Another Studio
Brand Director: Alexandra de Montfort
Company: L’Etoile
Product Naming & Description: Another Studio
Photography: Amandine Kuhlmann
Product Photography & Still Life Photography: Debbie Trouerbach 
Animation: Menno Fomka
POS: Anagram 

Packaging Design w/ personal costumization

Art Direction & Image Making for Content 

Art Direction for Makeup Tutorials 
Packaging Design + Illustration

A huge collection of animated GIFS 

A well crafted and refined Brand Book, limited edition with an iridescent cover and embossed logo

Shopping Bag

Special Packging for hero products 

Sticker collection 

Art Direction for Social Media Content w/ amazing team 

Art Direction for POS with the amazing ANAGRAM making it life

Animated Composition to be screened in POS
Thursday Oct 12 2023
☻ marta veludo studio — 2024