RAD not BAD
After five years of RAD not BAD, it was time to give the brand some fresh and juicy designs. We have worked on bringing in new colors and produced animated and still icons to elevate the radness of RAD. Internal collateral such as business cards, price lists, and presentation decks was designed. We explored new ways of thinking about packaging, freshening up social media, and introduced a NEW RAD TYPEFACE. What a makeover!
This is RAD.
And it’s why we’ve got your back. Forevermore.
Brand Director: Alexandra de Montfort
Marketing Strategy: Phoebe Dodds
Marketing Strategy: Phoebe Dodds
Design Assistance: Joana Tavares
Animation: AB
Photography: Rita Lino
Animation: AB
Photography: Rita Lino
Type Design
Packaging
Business Card
Packaging & Layouts
Stickers Collection
Social Media Layout and Design
Typeface for RAD
POS Design