Eat Dirt
Eat Dirt is the detergent that’ll clean your garms 🫧 bless ‘em with a heavenly scent 🍊 and give Mother Nature a high-five on the way out 🙌 It comes in a 100% recyclable tin and is made from sustainably-sourced, vegan ingredients. This was our brief and we have come up with a bold, daring and provocative identity that you can’t look away.
Creative and Brand Strategy: Eat Dirt
Brand Director: Jordan Wolley & Catherine Barr
Design Assistance: Joana Tavares
Illustration: Cachetejack
Illustration: Cachetejack
— you should try it — smells amazing :)